Scaling Healthcare Paid Acquisition via Meta & Google Ads

Service:

Advertising Analytics

Industry:

eCommerce Health & wellness

Technology:

Google Ads Meta Ads

437%

increase in purchases

16%

improvement in CPA

Most Agencies Chase Volume. We Choose Impact

ABOUT CLIENT
AND OBJECTIVES

Attracting new customers and efficiently growing paid advertising campaigns Eli Health provides at-home hormone monitoring through a subscription service. Users can track biomarker trends, receive personalized insights, and make informed decisions about stress, sleep, metabolism, and reproductive health using lab-grade, clinically validated technology.

client Challenges

These factors limited the client’s paid acquisition scale:

Market entry and pricing pressure

As a new healthcare brand offering a premium product, Eli Health faced cautious behavior from first-time buyers See more

Rising traffic costs

Strong competition and limited ad space on healthcare-approved platforms kept Meta and Google acquisition costs high See more

Platform policy restrictions

Strict healthcare regulations limited optimization events, targeting, remarketing, and creative formats, making scaling harder See more

Unstable conversion rates

Frequent product page testing caused CVR fluctuations, complicating forecasting and budget allocation See more

Limited scaling potential

Advertising restrictions for subscription products and limited high-intent search traffic capped traffic and conversions See more

Solution

Campaign strategy:

Account structure setup
New ad creative launch
A/B testing of creatives and landing pages
Traffic and audience optimization
Budget and bid management

We built Eli Health’s advertising infrastructure from the ground up, focusing on traffic cost control, algorithm training, creative optimization, and overall performance improvement. Our strategy was carefully implemented gradually across both Meta Ads and Google Ads, ensuring sustainable scaling despite tight platform restrictions.

For Meta Ads, the team structured accounts and campaigns to optimize delivery and control CPA. We applied gender and placement restrictions, tested ABS strategies, and set cost caps. At the same time, we launched new campaigns for specific products and audiences, continuously refreshing and testing creatives to boost engagement and conversions.

Google Ads campaigns were structured by user intent and funnel stage, leveraging Search, Demand Gen, and Performance Max to expand reach. CPC caps kept costs under control, while Add to Cart and Begin Checkout events provided extra signals for algorithm learning, and ad copy and creative assets were continuously tested for effectiveness.

Throughout the project, VIDEN Growth provided ongoing recommendations, tailored messaging and visuals for different audience segments, and continuously refined campaign structure and bidding. By scaling gradually, we increased volumes without raising acquisition costs, even under strict platform restrictions and fluctuating CVR.

client Results

+437%

Purchases

+241%

Revenue

−15.7%

CPA

VIDEN Growth drove measurable growth for Eli Health on Meta Ads and Google Ads, showing that even complex healthcare campaigns can be scaled successfully:

Meta Ads

Return on ad spend: