Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact

Why a Paid Ads
Audit Is Essential
for eCommerce Growth

Many eCommerce and D2C companies waste 20‑30% of their advertising budget on campaigns and keywords that fail to deliver meaningful results. But you don’t have to follow the same path.

For years, our agency has conducted expert paid ads audits, giving a clear and comprehensive view of your entire digital ecosystem. We analyze Google Ads, Meta campaigns, and marketplace ads in depth to uncover hidden issues, identify growth opportunities, and provide actionable recommendations. These insights help you optimize your budget, boost performance, and fully take advantage of every opportunity for growth and increased revenue.

2X
creative efficiency via
best hooks & visuals
100+
eCommerce brands
scaled globally
1,000+
data points
analyzed per audit

Our Paid Ads Audit Process

Any mistake in data analysis can lead to incorrect conclusions about which campaigns or keywords are truly performing. As a result, inaccurate recommendations may cause you to spend money on ineffective channels or miss important growth opportunities.
Step 1
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Research & planning
First, we study your business, market, and target audience. The main goal at this stage is to define objectives and create a clear work plan, so we know exactly where to focus our efforts.
Step 2
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Comprehensive account
analysis
Next, we analyze all advertising accounts – Google Ads, Meta, and marketplaces. We review campaign structure, targeting settings, budgets, and performance metrics to identify weak points and uncover growth opportunities.
Step 3
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Keyword research &
competitive analysis
Once the data is collected, we analyze keywords and examine competitor activity. This helps us understand which search terms deliver results and where there are opportunities to improve and capture more market share.
Step 4
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Campaign & ad creative
evaluation
Then, we evaluate campaigns and ad creatives. We review ad copy, visuals, landing pages, and alignment with strategic goals to see what’s working and what needs improvement.
Step 5
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Measurement & reporting
review
After that, we review your measurement systems and reporting setup. We analyze tracking, event and conversion configurations, and data accuracy to ensure all metrics truly reflect performance.
Step 6
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Action plan & optimization
roadmap
Finally, we create a detailed action plan and optimization roadmap. Based on the insights collected, we provide actionable recommendations to boost campaign efficiency, reduce wasted spend, and unlock full growth potential.
We’ve been handling data since 2017, so your accounts are managed by experienced professionals who follow proven processes and carefully monitor every detail.
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact

Ad Campaigns We Audit

Not every business has the same goals. Sometimes a quick campaign check is
enough to spot opportunities, while other times a full paid ad audit with a deep
dive into account structure, creatives, data, and conversions is needed.

Our flexible ads audit services are designed to meet every need, uncover hidden
issues in each channel, and provide clear, actionable recommendations that help
you optimize performance and maximize growth.

Campaign Type
Description
Search Ads
We target high-intent keywords to connect with users actively searching for your products.
Shopping Ads
Our team designs visually compelling product ads that drive direct sales through Google, Bing, and Amazon.
Dynamic Search Ads
We leverage your website content to automatically target ads, filling the gaps that standard keyword campaigns leave behind.
Audience Ads
We create strategic campaigns targeting specific demographics and interests across display and social media networks.
Video Ads (MSN/Partners)
Our experts produce engaging video content that boosts brand awareness and drives traffic through partner networks.
Remarketing Campaigns
We re-engage past visitors and recover abandoned carts with highly targeted, precision campaigns.

Plan your audit strategy today

Connect with an expert to get a strategic review of your accounts and map out the right audit approach.
Request an audit

Why Choose
VIDEN Growth for eCommerce Paid Ads Audits

It may seem that any audit provider can identify weaknesses in your campaigns. In reality, what truly matters is experience, deep analysis, and the ability to turn data into actionable recommendations that genuinely improve campaign performance and drive measurable results.

Our agency offers a full spectrum of paid ad audit services – from quick, high-level reviews to comprehensive, in-depth analyses – all tailored to meet the specific needs of your business. Our specialists work with accurate data and reliable metrics, ensuring every insight is precise and actionable, preventing mistakes that could lead to wrong conclusions, wasted budget, or missed growth opportunities.
Deep data analysis
Our team conducts a thorough review of campaign metrics and performs a commercial ads audition to pinpoint inefficiencies and uncover untapped opportunities.
Google Premier
Partner
As a trusted Google Premier Partner, we combine expertise, exclusive Google tools, and experience with large budgets to provide a thorough Google Ads account audit.
Comprehensive
channel coverage
We review campaigns on Meta (Facebook & Instagram), TikTok, Amazon, Bing, and all channels that matter to your business, giving you a full picture of your marketing performance.
Long-term results
Our audits not only fix immediate issues but also create a foundation for sustainable growth, optimizing campaigns for higher ROI and long-term success.

Ads Audit Case Studies

We’ve helped countless eCommerce and D2C brands uncover opportunities, optimize campaigns, and maximize performance. Take a look at how our audits translate into real business impact.
+70%
in transactions
+45%
in new customer acquisition
+65%
YoY revenue growth
120x
growth in sales
+82%
avg. annual paid ads revenue growth
View all

Our testimonials

    “The best paid media professionals I’ve come across in my 13 years in the industry. VIDEN’ve been able to grow my business 50% YoY on half the ad spend of the year prior.”
    Lance DeGroot
    VP of Growth Marketing
    “VIDEN can always adjust to meet our preference of workflow. They are always honest and communicative. We have been very successful with finding a strategy.”
    David Bozek
    Founder
    “Since working with VIDEN, we’ve consistently met our monthly sales and ROAS targets.”
    Andrea Cálad
    eCommerce Manager
    “VIDEN provided very consistent results, which significantly contributed to our business growth.”
    Vladyslav Verchenko
    CEO

Our Clients

We’ve helped countless brands achieve breakthrough results.  Let us show you that
your brand is ready for its own measurable success story.

Need help choosing the right audit?

You’re in the right place. We provide all types of audits and work across every major platform to make sure your brand reaches the right audience. Let’s talk through your goals and define the best approach.
Book a call with an expert

Paid Ads Audit FAQ

How does a paid ads audit help eCommerce businesses grow?
A paid ads audit identifies what’s working and what’s not across all your campaigns. It uncovers wasted spend, highlights opportunities, and provides actionable recommendations to improve ROI, boost conversions, and scale your business efficiently.
Which platforms do you audit – Google, Meta, Amazon, Bing?
We provide a multi-channel audit, including Amazon Ads, Bing Ads, Meta (Facebook & Instagram), and the full Google Ads suite.
What’s included in a Google Ads audit for eCommerce?
A full Google Ads audit reviews campaign structure, targeting, bids, budgets, creatives, keywords, tracking, and analytics. Our services deliver actionable insights and recommendations tailored to your store’s goals.
Do you analyze Meta, Facebook, and Instagram campaigns?
Yes. We review your campaigns on Facebook and Instagram, analyzing ad sets, audience targeting, creatives, budget allocation, and performance metrics.
How long does a full ads audit take?
A comprehensive audit typically takes 5-10 business days, depending on the number of accounts, platforms, and campaigns. We ensure each detail is reviewed thoroughly to provide actionable recommendations.
Will I get a report with clear action steps?
Absolutely. Every audit comes with a detailed report outlining findings, performance insights, and clear, step-by-step recommendations. You’ll know exactly what to fix, optimize, or scale for maximum results.
Do you audit Performance Max and Google Shopping?
Yes. We analyze Performance Max campaigns, Google Shopping campaigns, and other automated campaign types. We evaluate structure, targeting, product feeds, bidding, and conversion tracking to ensure maximum efficiency.
Can you help implement the recommendations after the audit?
Yes. Beyond the audit, our team can help implement improvements, optimize campaigns, set up tracking, and manage ad performance to ensure your business sees real results from our recommendations.