Health and Wellness Marketing Agency for D2C Brands
Wellness shoppers compare a lot of similar products before they pick one. VIDEN Growth’s health and wellness marketing services help D2C brands stand out and win repeat customers with paid ads, creatives, analytics, audits, and strategy.
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Health & Wellness
Businesses We Work With
Supplement Brands
Brands that sell protein powders, collagen, probiotics, pre-workouts, and greens powders. Supplement ads need strong offers and claims that stay within Meta, Google, and Amazon rules.
Vitamin Brands
Brands that sell multivitamins, vitamin D, magnesium, and gummy vitamins online or by subscription. We help vitamin brands win shoppers in a category where many labels look alike.
Nutrition Brands
Brands that sell sports nutrition, meal replacement shakes, protein bars, and nutrition programs. Nutrition marketing works best when ads show how people use the product, without promises it can’t support.
Personal Care Brands
Skincare, hair care, body care, and oral care brands, including clean and professional-grade lines. Personal care marketing relies on strong visuals, honest reviews, and repeat orders.
Healthy Food and Beverage Brands
Brands that sell functional drinks, protein snacks, healthy meal kits, and other better-for-you food online. We build food and beverage marketing around trial offers, subscriptions, and reorders.
Our Health & Wellness Services
Wellness brands grow when first-time buyers return for a second order. Our in-house team runs ads, creatives, and analytics together, so each test shapes the next campaign.
Health & Wellness
Marketing challenges
Crowded Wellness Market
Supplements, vitamins, and skincare products often look alike in a feed. As more brands bid for the same buyers, acquisition costs rise and look-alike ads get ignored.
Trust and Credibility
Buyers check ingredients, reviews, and who stands behind a product. Clear messaging and real customer content build trust faster than bold promises the brand can’t prove.
Ad Policies and Claims
Claims about supplements, weight loss, and body image face strict rules on Meta, Google, and TikTok. Before-and-after visuals and health promises often lead to rejected ads or limited reach.
Repeat Orders and LTV
For many wellness brands, profit comes from repeat orders. If tracking stops at the first sale, good campaigns look weak and budget goes to the wrong channels.
Seasonal Demand Peaks
Demand for supplements, healthy food, and sports nutrition jumps in January and before summer, then slows. Budgets and creatives need to follow these peaks, not a flat monthly plan.
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Most Agencies Chase Volume. We Choose Impact
Our Case Studies
Results from skincare, meal-kit, and at-home testing brands, the categories in our portfolio closest to health and wellness.
+1,124%
in YoY revenue
437%
increase in purchases
+149%
in revenue
74%
increase in purchases
25%
revenue growth
Why Health & Wellness Brands
Partner with Us
Built for D2C Brands
D2C brands have been our focus since 2017, and we report on orders, reorders, and profit.
Subscription Growth
We grew Hello Chef’s subscriber base by 500% across Meta, Google, Bing, and TikTok Ads.
Lower Acquisition Costs
For Le Mieux, we cut new customer acquisition cost by 23.8% while net sales grew 16.2%.
In-House Creative Team
Our designers produce and test new ad concepts in-house, with AI-supported workflows for faster iteration.
Honest Attribution
We remove inflated view-through conversions so budget follows real sales, as we did for Timeless and Le Mieux.
Health & Wellness Brands We Worked With
Health, wellness, and personal care brands we’ve helped grow online.
Health & Wellness Marketing FAQs
What types of health and wellness businesses does VIDEN Growth work with?
We work with D2C health and wellness brands that sell online: supplement and vitamin brands, nutrition and sports nutrition brands, personal care and skincare brands, healthy food and beverage brands, and at-home health tests. Clients include Timeless Skin Care, Le Mieux, Hello Chef, and Eli Health. Our focus is product brands with an online store, whether they sell one product or a full range.
How long does it take to launch our first wellness advertising campaigns?
Plan for about 3–6 weeks. We spend the first 1–2 weeks on onboarding, tracking checks, and a review of product claims in your ads and landing pages. After launch, first results usually show within 3–4 weeks, and ROAS tends to settle after 2–3 months of tests.
Can you help us advertise supplements and other regulated wellness products?
Yes. Supplements, weight loss products, and other regulated categories can run on Meta, Google, and TikTok when claims, images, and landing pages follow each platform’s rules. We review copy and creatives before launch and adjust targeting where platforms limit it. Some ingredients and claims can’t be advertised at all, and we’ll tell you that upfront.
How do you ensure wellness ad creatives comply with advertising platform policies?
We can’t promise every ad will pass review, but we reduce the risk. Each creative gets a policy check before launch: claims, before-and-after visuals, body image, and the landing page behind it. AI tools help us spot patterns in approvals and performance, while final concepts and compliance checks stay with our specialists.
Do you work with both subscription-based and one-time-purchase wellness brands?
Yes. For subscription brands, we optimize for subscribers who stay and reorder; Hello Chef grew its subscriber base by 500% with us. For one-time-purchase brands, we focus on first-order profit and bring buyers back with remarketing. In both cases, tracking has to go past the first sale.
Can VIDEN Growth help us promote a new wellness product launch?
Yes. In the first weeks after a launch, we test several angles, offers, and audiences, then move budget to the ones that sell. We set up tracking before launch so early numbers are reliable, and our design team can produce the launch creatives.
Do you have experience marketing wellness products with sensitive health-related claims?
Yes. We’ve run campaigns for at-home hormone testing, men’s health, and skincare brands, where every claim needs care. For Eli Health, purchases grew 437% even though Meta and Google limited targeting and optimization events. We keep claims specific, avoid promises a brand can’t support, and adjust wording when platform rules change.