Boosting Sales and Revenue With Google and Meta Ads

Service:

Advertising

Industry:

eCommerce

Technology:

Google Ads Meta Ads

70%

increase in transactions

40%

increase in revenue

Most Agencies Chase Volume. We Choose Impact

ABOUT CLIENT
AND OBJECTIVES

Grow MoM and YoY revenue and traffic

Operating since 2019, Loom Collection is a family-owned modern furniture and home décor online store based in Dubai, United Arab Emirates.

The brand takes its design cues from Australian and Scandinavian styles to offer a curated range of pieces, from sofas and rugs to coffee tables, that fit just as well in cozy apartments as they do in spacious villas or penthouses.

By working directly with manufacturers around the world, Loom Collection is able to craft high-quality and long-lasting pieces while keeping the prices fair, with a goal to make great design more accessible without cutting corners.

client Challenges

The client faced several obstacles that limited their ability to scale effectively and reach their marketing goals:

Difficulty with scaling effectively

The client aimed to expand their reach and drive more traffic but struggled to do so without compromising on traffic quality or cost-efficiency. See more

Inconsistent brand messaging

Maintaining a consistent Scandinavian minimalistic aesthetic across all advertising and creative assets proved difficult, which affected overall brand cohesion. See more

Highly competitive market

The premium furniture space is saturated with well-established competitors, making it challenging for many brands to stand out. See more

Low conversion performance

Marketing higher-end products to audiences with varying intent levels resulted in underwhelming conversion performance. See more

Attribution complexity

A long and fragmented user journey, combined with Meta platforms primarily serving top-of-funnel traffic, led to difficulties in tracking conversions and optimizing accordingly. See more

Solution

Campaign strategy

Account restructuring
Ad creative optimization
Traffic and engagement enhancement
Campaign architecture refinement
Conversion tracking enhancement
CTR improvement via messaging
Shopping campaign scaling

To address these challenges, our team of experienced Meta and Google Ads specialists implemented a comprehensive strategic overhaul of the client’s digital advertising efforts.

On the Meta Ads side, we began by thoroughly restructuring the account. Underperforming campaigns, i.e., those that generated poor-quality traffic based on GA4 metrics like high bounce rates and low engagement, were removed.

In their place, we launched new campaigns that included Advantage+ formats, interest-based and lookalike targeting, and dynamic product ads to better capture intent-driven audiences.

To improve overall campaign performance, we refreshed the ad creatives and messaging. This included testing new visual concepts, rewriting ad copy to better reflect the brand’s tone, and reusing high-performing organic content in paid formats to enhance authenticity and relevance.

We also refined the account structure to optimize for engagement and traffic quality. Creative updates were also made with a clear focus on visual appeal and alignment with the brand’s aesthetic.

Plus, seasonal budget adjustments were implemented to allocate spending more effectively during key periods of high demand.

On the Google Ads side, we restructured campaigns to drive profitability and clarity. Shopping and Performance Max campaigns were reorganized based on revenue potential, with high-revenue product categories isolated into separate campaigns to maximize return on ad spend.

We also revamped the search campaign structure by moving away from mixed-theme ad groups where keywords like “art prints” and “sofas” had previously been grouped together. Instead, we created tightly themed ad groups that matched specific product categories and landing pages.

To address low conversion volumes, we incorporated the “Add-to-Cart” event in underperforming campaigns. This led to lower CPCs and an increase in purchase conversions.

Besides, ad copy was rewritten to better reflect the brand’s distinctive voice. We also opted out of Google’s automated headline and description generation in favor of custom high-converting messaging. All of these steps helped boost click-through rates and reinforced the brand identity.

Finally, we focused on growing Shopping campaign performance by increasing engagement and impression share. Through bid control and strategic scaling, we managed to maintain stable CPCs while enhancing CTR. A key tactic here was testing lifestyle product imagery in the feed, which contributed to better visual engagement.